“You’re following clearly what the master has done before you, and the big difference in our case is that we’re looking to make the type, the artwork, more suitable to the age in which we live.”Īs for the Helvetica you already know, it will remain on T-shirts and websites for now. “It is kind of like visiting the Metropolitan Museum of Art with an easel and canvas and painting a Rembrandt,” he says. Those details gave Helvetica its original charm, and Nix says Monotype's designers paid extra attention to bringing these back into Helvetica Now. Helvetica Now also restores some of the original characteristics of the font that have been lost along the way-a single-story lowercase "a," a capital "R" with straight legs.
Helvetica Now Text, the workhorse of the three, is intended for visually crowded environments, so it incorporates more white space into the design for greater legibility.
Helvetica Now Display evens out the kerning for larger type sizes. The family includes three versions: Helvetica Now Micro, designed for use on small screens, recasts the font with more open forms, open spacing, and larger accents. Helvetica Now seeks to remedy some of these issues. It’s like falling in love all over again.”
To him, it's like looking at “someone you love, when the light hits them the perfect way on a Saturday morning, and you suddenly see them like you’ve never seen them before. Nix, who has spent two years reengineering the letters, hopes it will let designers see Helvetica in an entirely new way. It’s designed to be more legible in miniature, like on the tiny screen of an Apple Watch, and hold its own in large-scale applications like gigantic billboards. The new version, Helvetica Now, updates each of Helvetica's 40,000 characters to reflect the demands of the 21st century. Now, Monotype has given Helvetica a face-lift, in the hopes that it can restore some of the magic to the iconic typeface. Apple followed suit in 2013 with its own font. Google stopped using it in 2011, in lieu of a custom font that looks a lot like Helvetica, but better. Major companies, which had used Helvetica for years in branding and other materials, had begun to eschew the typeface. The whiff of Helvetica had begun to stink. A few years ago, Nix and others at Monotype decided a change was due.
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